Ready Steady Go! (or simply RSG!) was a pioneering British rock/pop music television programme which used to air every Friday evening in the mid-1960s, from August 1963 until December 1966. It was conceived by Elkan Allan, head of Rediffusion TV. Allan's intention was to produce a light entertainment programme that broke away from the "bums and tits" style of light entertainment being transmitted by ATV, at that time. The programme was produced without scenery or costumes and with a minimum of choreography or make-up. Allan recruited a fellow journalist, Francis Hitching, as producer. Hitching was to become a major figure in the world of light entertainment in the 60s. Robert Fleming was the first director, followed by the distinguished documentary director Rollo Gamble then Michael Lindsey Hogg, Daphne Shadwell and Peter Croft. The show gained its highest ratings on 20 March 1964 when it featured The Beatles being interviewed and performing their songs "It Won't Be Long", "You Can't Do That" and "Can't Buy Me Love", the last of which was a hit at the time. Its last episode was broadcast on 23 December 1966. RSG! USA! was a Dick Clark production in 1964. A trademark infringement ended the show after six episodes.
The Beatles (1964)
The Beatles live
The most famous presenters were Keith Fordyce and Cathy McGowan, though early shows were introduced by Dusty Springfield. The show was occasionally presented by David Gell and Michael Aldred. McGowan joined after answering an advertisement for "a typical teenager" as adviser. She found herself presenting the show, and in fact her status as a fan was evident in her style; stumbling over lines, losing her cool and her obvious inexperience actually made her more rather than less popular, and by the end she was presenting alone.
It featured most successful artists of the era, among them The Who, The Beatles, The Hollies, The Zombies, Dusty Springfield, The Supremes, The Temptations, The Walker Brothers, The Kinks, Gerry & the Pacemakers, The Fourmost, The Rolling Stones, Donovan (discovered by RSG!), Helen Shapiro, Otis Redding, The Dave Clark Five, The Animals, Cilla Black, The Searchers, Billy Fury, Lulu, Marvin Gaye, The Beach Boys, Sandie Shaw, Jerry Lee Lewis, Kenny Lynch, James Brown & The Famous Flames and The Yardbirds. During the 4 October 1963 episode —The Beatles' first appearance— Paul McCartney judged a contest between four teenage girls miming to Brenda Lee's "Let's Jump the Broomstick" (the group had opened for Lee before becoming famous), choosing 13-year-old Melanie Coe as the winner. Three years later, after Coe's disappearance made the front page of the Daily Mirror, McCartney would immortalize her in a song, using the article as the basis for "She's Leaving Home".
The Beatles (1963)
Jimi Hendrix made his first television appearance in Britain on RSG! with "Hey Joe", performing solo. After this appearance, his club tour sold out and he was quickly added to a nationwide tour headlined by the Walker Brothers. Dusty Springfield devised and introduced the RSG Motown Special in April 1965, featuring the Supremes, Stevie Wonder, The Miracles and Martha and the Vandellas, which was released as a VHS video in the 1980s. The Supremes performed their "Stop! In the Name of Love" dance routine for the first time on the show. The Who proved particularly popular and in 1966 had an episode to themselves entitled Ready Steady Who. The programme no longer exists, but an EP of the name marked the show (although no recordings were from the show). The Walker Brothers were also popular and had a special live edition in 1966 but again the tape was wiped, although extracts surfaced on YouTube in 2009 proving the group did not mime.